Traditional Malaysian crafts are not just exquisite works of art but also repositories of indigenous wisdom and sustainable practices. In a groundbreaking collaborative project, the Industrial Design Program at the College of Creative Arts, UiTM Shah Alam, in collaboration with the Faculty of Business and Management, UiTM Puncak Alam, and LADA (Lembaga Pembangunan Langkawi), have organized an innovative project titled "Mythical Malaysia Treasures: Langkawi Myth and Legends of Langkawi Collection," scheduled to take place from October 2024 to December 2024. The assessment of this project took place on the 7th of February 2024.
This collaborative effort aims to explore the hidden mystique of Langkawi’s cultural landscape. Led by the extraordinary vision of Encik Abu Ali, a team including Dr Siti Salwa Isa and AP Dr Nor Lelawati Jamaludin, joined forces to bring this extraordinary project to life.
The “Mythical Malaysia Treasures” collection represents more than just a recollection of tales; it serves as a preservation of cultural heritage. Inspired by iconic folktales that have shaped Langkawi’s identity, this collection of promotional items aims to forge tangible connections between the island’s rich history and a global audience. Students involved in the project dive deep into the intricate cultural narrative of Langkawi, combining education, sustainability, and design philosophy as they explore the timeless stories that have bewitched generations.
The project places a strong emphasis on an eco-conscious approach, incorporating sustainable design practices, eco-friendly materials, and production methods. By doing so, the team ensures that their creativity aligns with a conscientious effort to minimize environmental impact and promote a sustainable future.
At the heart of this project lies a profound understanding of the importance of preserving and promoting mythical Malaysia treasures as a means to sustain Langkawi’s living legends. From the captivating tales of Mahsuri’s curse to the awe-inspiring legends of Gunung Mat Cincang and Gunung Raya, every product in the “Mythical Malaysia Treasures” collection unravels a segment of Langkawi’s cultural mosaic. Belanga Pecah, Pekan Kuah, and Tanjung Cincin are among the iconic landmarks that come to life, becoming an integral part of this enchanted collection.
Encik Abu Ali, renowned for his expertise in the field, has developed a robust framework to evaluate the students’ proposals. Creativity, tenacity, design execution, and feasibility form the foundation of this assessment process. In addition, cultural sensitivity is also prioritized, ensuring that each concept respects and honors Malaysia’s diverse heritage. The project not only celebrates Langkawi’s folklore but also paves the way for the preservation of cultural heritage by infusing a modern twist into traditional storytelling.
As the project gains momentum, four esteemed assessors, including Puan Zakiyah Hasan, Encik Ahmad Azahari, and Encik Amirul Syafiq, were invited to evaluate the ideas presented by the students. The most promising concepts will enter the next phase of development, taking shape during the final semester (06) as part of the IDE665 subject.
This creative initiatives invites students in their fifth semester studying Industrial Design (IDE615) to showcase their ingenuity and immerse themselves in the magical world of Langkawi. From this, practical skills are imparted while enhancing an appreciation for Malaysia’s rich cultural heritage. Blending hands-on experience with cultural preservation, this holistic learning journey fosters a profound connection between the students, the project, and the fascinating stories that have shaped Langkawi’s identity.
In a recent event, the 11 industrious students presented three proposal concepts each, showcasing their ingenuity and passion. The vibrant display revealed a numerous creative solutions, exemplifying the incredible innovation that arises when rooted in cultural appreciation.
The “Mythical Malaysia Treasures” project promises to be an unprecedented cultural odyssey, paying homage to the timeless tales that continue to shape Langkawi’s identity.
By:
Siti Salwa Isa, Abu Ali, Associate Professor Dr Nor Lelawati Jamaludin