PUTRAJAYA, 22nd June 2023 – Karnival Keusahawanan 2023 was organized under the auspices of Kementerian Pengajian Tinggi Malaysia (KPT) in collaboration with MASMED UiTM and Pusat Pembangunan HEBAT USM on 22nd June 2023 from 8.00 AM to 5.00 PM in Putrajaya. The event was duly selected as a preliminary testing ground to gauge the entrepreneurship skill of KPPIM students. They have been gradually exposed to the right technique of time-tested face to face selling skills. According to the Director of SHRF Food, this skill will improve confidence, communication and resilience over time. As for the main task of the day, the top priority is to put forth the selling points of Sharifah to the crowd as well as creating brand awareness.

College of Computing, Informatics and Media (KPPIM), UiTM Shah Alam and SHRF Food Sdn Bhd have forged an alliance to embark on entrepreneurship collaboration. Sharifah, the brand of SHRF Food aims to widen the market for their ‘ready to eat’ Malaysian cuisines as well as cooking pastes. The product’s features proved to be extra convenient for students particularly for those staying in hostels or those who are always on the go. As such, the befitting ambassador for the brand would aptly be the students, particularly the members of the entrepreneurship association.

Students have been prepared and equipped with product knowledge and corporate background of SHRF Food to furnish information sought by the inquisitive mass. KPPIM UiTM Shah Alam will embark on various forms of collaboration with SHRF Food Sdn Bhd in future including entrepreneurships, incubators, consultancy, application development and internships. The essence of the collaboration, particularly the incubator, intends to instill and develop student’s entrepreneurship motivation, skills and knowledge in management, accounting, finance and sales and marketing. This is inline with Sustainable Development Goals 4: Quality Education and SDG 8: Decent Work and Economic Growth.