Unleashing Potential: UiTM and Good Virtues Co. Collaborates for Do-Good Challenge, Empowering Students to Make a Positive Difference

SHAH ALAM: Following a successful run from July 2022, the Do-Good Challenge programme concluded with an inspiring finale ceremony held on May 16, 2023, at Mardhiyyah Hotel and Suites. Good Virtues Co. in partnership with UiTM organised the Do-Good Challenge programme to enable students to develop projects that bring about positive change to the communities.

Winner: Meraki Pioneers and the top four finalists

The first-place winner received RM30,000 while the second-place winner received RM15,000. Meraki Pioneers team from UiTM Permatang Pauh, Pulau Pinang emerged as the winner of the Do-Good Challenge following intense competition among the five finalists. The team’s project focused on supporting students by providing dietary-friendly food options, Food Bank Menu Rahmah, and expanding their idea by creating pre-packed food aid kits.

Securing the runner-up position was the Dee Starz team from UiTM Puncak Alam, Selangor whose project aimed to alleviate stress through the arts. Their exceptional initiative showcased their dedication to promoting mental well-being and using artistic expression as a mean of relief.

The Jadselam team from UiTM Permatang Pauh, Pulau Pinang, Kays Water team from UiTM Lendu, Melaka, and Dibi team from UiTM Permatang Pauh, Pulau Pinang came in third, fourth, and fifth respectively.

The Do-Good Challenge Programme

This first season of the Do-Good Challenge Programme spanned 30 Universiti Teknologi MARA (UiTM) campuses and saw impressive participation of over 7,000 entries from students to apply their knowledge to real-life situations and make a positive impact on their communities.

In his remarks, Mr Lum Chong Heng, Commercial Director of City Chemo Manufacturing Sdn Bhd, noted the significance of the programme. “This collaboration with UiTM has been pivotal to help Good Virtues Co. directly engage with and inspire our young users as well as inspire them to do good,” said Mr Lum Chong Heng. He also stated, “We are honoured to be the first brand to successfully assimilate into UiTM’s SULAM programme which is also approved by the Ministry of Higher Education of Malaysia. The overwhelming response we received was a clear testament to the power of the Do-Good Challenge in reaching and connecting with our consumers and future business leaders that truly embody our brand message that there is more to beauty than what the world sees on the outside”.

In its first year, the Do-Good Challenge invites UiTM students to present innovative ideas addressing four critical areas of Community Engagement: education, health, humanitarianism, and the environment.

The Do-Good Challenge served as a powerful reminder that students possess the potential to effect change and create innovative solutions that positively impact society. “Knowledge is not only learned in the classroom but how you bring it to the community itself,” said Professor Dr Mohamad Hariri Hj. Abdullah, the Deputy Vice-Chancellor from the Office of Industry, Community and Alumni Network (ICAN), UiTM Shah Alam highlighted the importance of learning beyond traditional education.

Do-Good Challenge is returning for its second season

The success of the Do-Good Challenge has paved the way for an ongoing partnership between Good Virtues Co. and UiTM. The collaboration between these two organisations will continue with the program’s second season, set to begin in October 2023. Excitingly, the second season will expand its reach to East Malaysia campuses. This will ensure broader and more inclusive participation from UiTM students nationwide.

The Do-Good Challenge has proven to be an effective catalyst for youth engagement in social change and community development. With the remarkable display of talent and dedication witnessed during the first season, the future holds significant promise for UiTM students’ impact in their communities, as they continue to embrace the program’s ethos of creating positive change for society’s betterment.

Congratulations to all!

1st place: Muhammad Haziq Rezzuan Bin Khairul Hazman
Campus: UiTM Permatang Pauh, Penang
Finalist submission: Food Bank Menu Rahmah

2nd place: Rosdiana Sofea Aqilah
Campus: UiTM Puncak Alam, Selangor
Finalist submission: Stress Relief with Art

3rd place: Amjad Aslam Bin Ahmad Rosli
Campus: UiTM Permatang Pauh, Penang
Finalist submission: Barber Charity for Homeless

4th place: Nur Elya Amani Binti Arslan, Alya Aleena Binti Ahmad Faisal & Nur Nabila Imani Binti Ramlan
Campus: UiTM Lendu, Melaka
Finalist submission: Water Dispenser for Student

5th place: Dayana Batrisya Binti Dino Mazali
Campus: UiTM Permatang Pauh, Penang
Finalist submission: Sanitary Pad Vending Machine