CEOTOUCHBASE@FBM program was created to bring together top local CEOs and industry players to the Faculty of Business and Management. CEO Touchbase@FBM serves as an engaging platform for sharing knowledge and experiences between academia and industry. This is in line with the effort of moving from academia operating in isolation to the quadruple helix of academia, industry, government and local communities, it culminates in a partnership for incubation, development and commercialisation of ideas between this two entities.

Mr Zakhri Khir , the CEO of Allianz M Bhd was the third CEO to touch base with FBM and its staff and students. The Histrory lover,talked about building competitive advantage to the staff and students. He added the importance of gaining knowledge and having ethical behaviour as the tools in building up a person’s competitive advantage.

The talk was held at DK 200, PFI Building , Faculty of Business and Management, Universiti Teknologi MARA attended by the Rector of UiTM Cawangan Selangor, Dato’ Professor Dr Abu Bakar Majeed, the Dean of faculty of Business and Management, Prof Madya Dr Siti Halijjah Shariff, Deputy Dean of ICAEN, Prof Madya Norminsham Abd Karim , Allianz Delegates , 8 academic staff and 150 students. As an endeavour to educate the students about the future of workforce, this talk has engaged the students to better equip themselves in building up their competitive advantage.