The Faculty of Business Management at Universiti Teknologi MARA (UiTM) hosted the esteemed Prof. Dr. Firdaus Abdullah for the much-anticipated Majlis Syarahan Profesor UiTM. The event, which took place around 10 am, was not just confined to the walls of the university but also reached a global audience through a live stream on YouTube and Webex online session.
Prof. Dr. Firdaus, a renowned figure in the field of business management, delivered an insightful lecture on “Towards Business Sustainability Through Service Marketing.” His speech, rich in depth and practicality, offered a fresh perspective on integrating sustainable practices in service-oriented businesses. He emphasized the importance of sustainability in today’s competitive market and provided actionable strategies for businesses to adopt.
What set this event apart was not just the calibre of the speaker but also the innovative approach of UiTM in making the lecture accessible to a wider audience through online streaming. This initiative demonstrated the university’s commitment to disseminating knowledge beyond its campus and making education more inclusive and far-reaching. Prof. Dr. Firdaus’ lecture was not only enlightening but also incredibly inspiring. It is rare to find such a blend of academic excellence and practical insights,
This event is a testament to UiTM’s ongoing efforts to provide its audiences including academicians, and the broader community with access to leading thoughts and trends in the world of business. The Faculty of Business Management continues to uphold its reputation as a hub for academic excellence and a contributor to the dynamic field of business education.
As UiTM plans more such impactful lectures, this one has set a high standard that exemplifies the university’s priorities – accessibility, insightful content, and real-world value for attendees. It is hoped that more such impactful lectures can be conducted in the future, continuing UiTM’s trajectory of providing cutting-edge business knowledge through engaging events.