The Advertising Students’ Association Club, MC244, operating under UiTM Shah Alam, and known as The Adgency, successfully organized a Community Social Responsibility (CSR) initiative titled “AdCare: Share With Love” in partnership with the Pusat Jagaan Cahaya Kasih Bestari orphanage situated in Kampung Melayu, Subang.
This program garnered significant support from members of the Faculty of Mass Communication and Media Studies at UiTM Shah Alam, exemplifying a strong sense of unity and creating treasured moments for all participants. Each activity within the AdCare program brimmed with the joy of the children and the laughter of the volunteers, leaving a lasting and truly memorable impact.
This program contributes significantly to Sustainable Development Goal 10 (SDG 10): Reducing inequality within and among countries. AdCare’s love-sharing approach alleviates the burdens and pressures faced by the less fortunate, providing them with opportunities for enjoyable activities. These activities, including DIY Team Building: Puzzle Race and Storytelling: Beyond the Pictures, promote participants’ motor skills, soft skills, and creative abilities, which can be applied to their daily lives.
Additionally, AdCare has positively influenced students’ character, fostering increased empathy, leadership skills, and a heightened sense of social responsibility.
Notably, the program secured funding from sponsors such as Modachi Sdn Bhd, Figure Diversified Sdn Bhd, and Dough Re Mi Bakery, all of whom played a crucial role in supporting this initiative and contributing to the welfare of the children involved.