PENANG, 5th October 2023 – Universiti Teknologi MARA (UiTM) Pulau Pinang Branch recently hosted the enlightening “Essentials of Empirical Research Writing” workshop on October 5, 2023. The workshop was organized jointly by the Faculty of Hotel and Tourism Management and the Academic Affairs Division, UiTM Pulau Pinang Branch. Professor Dr. Noel Scott from the University of the Sunshine Coast, Australia, was delighted to be the esteemed guest speaker for the workshop. The 7-hour workshop attracted a diverse group of 30 enthusiastic participants, including undergraduate students and lecturers. Held at the state-of-the-art Big Data Lab on the UiTM Pulau Pinang Branch campus, the workshop has provided all participants with a transformative learning experience.

With the distinguished Professor Dr. Noel Scott leading the workshop, participants had a rare chance to learn in-depth about the principles of producing empirical research. It gave the participants a thorough understanding of all the critical research concepts, including data collection, analysis, and design. Essential items on the program were formulating research questions, carrying out efficient literature reviews, becoming proficient in various research techniques, and addressing crucial ethical issues. Other key course objectives were enhancing academic writing abilities and enabling participants to produce research papers conveying provocative thoughts and ideas. Participants’ confidence in their ability to carry out empirical research, produce research publications, and participate in fruitful academic collaborations was bolstered by the workshop’s conclusion, which helped them improve as researchers.

Feedback from participants underscored the workshop’s immense value. Attendees praised Professor Dr. Noel Scott’s expertise and teaching style, noting that the workshop significantly enhanced their research and writing skills. One participant remarked, “The workshop was an eye-opener. It demystified the research process, making it accessible and understandable. Professor Scott’s guidance was invaluable, and I feel better equipped to embark on my research journey.” Additionally, Deputy Rector of the Academic Affairs Division, UiTM Pulau Pinang Branch, Assoc. Prof. Ir. Ts. Dr. Siti Noraini Sulaiman stated, “this workshop exemplifies UiTM Pulau Pinang Branch’s unwavering commitment to equipping our scholars with the knowledge and skills necessary to excel in empirical research. We believe fostering a culture of research and academic excellence is vital for our students’ and faculty’s personal and professional growth. Professor Dr. Noel Scott’s workshop has been a remarkable step in this direction, and we are dedicated to continuing such initiatives to empower our academic community.”

A big shout out to the top administration of UiTM Pulau Pinang Branch, who helped make the “Essentials of Empirical Research Writing” workshop a success by providing the perfect venue and resources for this transformative learning event. Throughout the workshop, the university’s dedication to promoting research abilities and academic success was clear, and the participants conveyed their appreciation for the university’s continued assistance with their academic and research pursuits. Professor Dr. Noel Scott and UiTM Pulau Pinang Branch’s partnership is a prime example of their dedication to information sharing and academic advancement, guaranteeing that research and scholarly excellence will remain viable options for students and academicians looking to broaden their horizons. Usaha, Taqwa, Mulia.