April 23, 2024 – Universiti Teknologi MARA (UiTM) Penang hosted a unique and engaging event at the Loading Bay, Blok Perdana—SEMI SEA’s Coffee Truck. The event was organized by SEMICON SEA, Invest Penang, Unit Industry Outreach (PKE), PMKE, and ICAN to introduce students to the exciting world of the semiconductor industry. This initiative, part of the SEMI SEA Jing Jing Coffee Tour, was designed to promote the industry, highlight career pathways, and provide upskilling opportunities for students, making it an essential stop for anyone interested in the technology sector.
SEMI, established in 1970, is a global semiconductor industry association with a strong presence in the US, Europe, and Asia. The organization aims to foster industry collaboration, drive innovation, and synchronize efforts through various programs and initiatives. With the semiconductor industry expected to reach a staggering $1 trillion by 2030, SEMI has prioritized workforce development to address the anticipated shortage of 1 million workers. The SEMI SEA Coffee Truck is one of the innovative programs developed to attract young talents into the semiconductor industry, providing them with insights into the sector and preparing them to be workforce-ready.
The SEMI SEA Coffee Truck event was held from 11:00 AM to 2:00 PM and targeted all students at UiTM Pulau Pinang. The Jing Jing Coffee Tour, as it was branded, was more than just a coffee truck—it was an immersive experience that combined education with entertainment. The truck served as a mobile platform to engage students, offering free coffee and a wealth of information about the semiconductor industry.
The event featured various interactive activities, games, and challenges designed to capture the students’ attention and educate them about the semiconductor industry. Students who participated in these activities were rewarded with cool prizes, making the experience fun and rewarding.
One of the key attractions was the opportunity for students to learn about cutting-edge technology and explore potential career paths within the semiconductor industry. The event provided a gateway to understanding the industry’s significance, the technologies driving it, and the skills needed to succeed in this rapidly evolving field.
The SEMI SEA Coffee Truck event was well-received by the students at UiTM Penang. The combination of free coffee, engaging activities, and valuable insights into the semiconductor industry made it a memorable and impactful experience. Many students expressed a newfound interest in the semiconductor sector, with several considering it as a potential career path.
The event successfully met its objective of attracting talents into the semiconductor industry, demonstrating the effectiveness of innovative outreach programs like the SEMI SEA Jing Jing Coffee Tour. By bringing the industry directly to the students in a fun and approachable manner, SEMI and its partners made a lasting impression on the future workforce.
The SEMI SEA Coffee Truck event at UiTM Penang was a resounding success. It offered students a unique blend of education and entertainment while promoting the semiconductor industry. Through interactive activities and direct engagement, the event highlighted the exciting opportunities within the semiconductor sector and encouraged students to explore this dynamic and growing field. As SEMI continues to expand its workforce development initiatives, events like the Jing Jing Coffee Tour will play a crucial role in shaping the future of the semiconductor industry.