Advertising students of The Faculty of Communication and Media Studies at Universiti Teknologi Mara (UiTM) was abuzz with excitement as they gathered for a unique and insightful talk on Integrated Marketing Communication (IMC) by a special guest speaker, Noor Reymy Salikin from ProjekMakeover – an interior design startup that has soared to a six-digit monthly income despite its humble beginnings with zero capital.
ProjekMakeover’s incredible journey from zero to a thriving business served as a powerful testament to the possibilities of innovative marketing strategies and the effectiveness of IMC. The event, organized by IMC lecturer Nurul Hanani Omar from Advertising programme of UiTM’s Faculty of Communication and Media Studies, provided an invaluable learning experience for students eager to delve into the world of advertising and IMC.
The students who attended the event were not only inspired by ProjekMakeover’s remarkable success story but also gained several key benefits from the talk. The students had the opportunity to gain firsthand insights into the practical application of IMC in the business world. ProjekMakeover’s success story demonstrated how theory can be translated into effective strategies.
ProjekMakeover, founded by a team of dynamic individuals, started their venture with limited resources but harnessed the power of IMC to propel their business to astonishing success. Through a captivating presentation, inspiring stories and generous rewards for students engagement, the guest speaker shared the company’s secrets, detailing their strategic use of social media, influencer marketing, content creation, and digital advertising to transform a small startup into a thriving interior design powerhouse.
Witnessing ProjekMakeover’s journey served as a source of inspiration for aspiring advertising professionals. It reinforced the idea that with creativity, determination, and the right marketing approach, even startups can achieve remarkable success. This event also allowed students to connect with professionals in the advertising industry, fostering valuable networking relationships that may prove beneficial in their future careers. It also provided practical knowledge that complements what students learn in their coursework. It equipped them with real-world examples to draw upon as they embark on their advertising careers.
The success story of ProjekMakeover and the insights shared during the event highlight the Faculty of Communication and Media Studies’ commitment to providing students with a well-rounded education that bridges theory and practice. This event was a testament to UiTM’s dedication to preparing its students for the competitive world of advertising and marketing.
In an increasingly digital and dynamic business environment, this talk on IMC by ProjekMakeover was an important stepping stone for UiTM students, equipping them with the knowledge and inspiration they need to excel in their future careers.