Author: DR WAN ATIYA WAN IBRAHIM

A Senior Lecturer at Universiti Teknologi MARA (UiTM) Malaysia with an expertise in sports media. My PhD research focused on how professional female footballers construct their digital identities on Instagram and TikTok. My work sits at the intersection of sport, media, and gender studies, with a focus on self-presentation, audience engagement, and platform dynamics. Before pursuing my PhD, I spent over a decade in international television production, working with broadcasters in Malaysia, Singapore, the Netherlands, and Australia. I operate at the intersection of media, sport, and technology - contributing to initiatives such as the World Athletics Automated Commentary System and EU-funded agriculture projects (i.e. SPIRNT & Minagris) as a Science Communicator. I love connecting the dots between media, research, and public impact - especially when it involves sport, identity, or powerful storytelling.