The Advertising Students’ Association Club, known as The Adgency, affiliated with MC244 at UiTM Shah Alam, has successfully organized a Community Social Responsibility (CSR) initiative titled “AdCare: Share With Love.” This program was conducted in collaboration with the Pusat Jagaan Cahaya Kasih Bestari orphanage situated in Kampung Melayu, Subang.

The response from the members of the Faculty of Mass Communication and Media Studies at UiTM Shah Alam has been overwhelmingly positive, underscoring a strong sense of unity and creating cherished moments for all participants. Each activity thoughtfully planned within the AdCare initiative was brimming with the children’s joy and the volunteers’ laughter, resulting in a genuinely unforgettable experience.

This program makes a meaningful contribution to Sustainable Development Goal (SDG) 10: Reducing inequality within and among countries. AdCare’s mission of sharing love helps alleviate the burdens and pressures faced by the less fortunate by providing them with opportunities to engage in activities. These activities include DIY Team Building: Puzzle Race and Storytelling: Beyond the Pictures, which not only offer enjoyment but also promote the development of participants’ motor skills, soft skills, and creative abilities that can be applied in their daily lives.

In addition to its community engagement aspect, AdCare has also successfully instilled positive changes in the character of the students involved. This includes fostering increased empathy, leadership skills, and a heightened sense of social responsibility.

The program has been fortunate to secure funding from sponsors such as Modachi Sdn Bhd, Figure Diversified Sdn Bhd, and Dough Re Mi Bakery. These sponsors have played a crucial role in supporting this initiative and contributing to the well-being of the children involved.