The International Advertising Association (IAA)’s Malaysian chapter celebrated its 25th anniversary by honouring three marketing communications industry leaders and two local educational faculties under its Hall of Fame.
IAA Malaysia president John Chacko said, “Although Malaysia is a small player in a field of giants, our humble honourees have made a deep imprint in our industry through their professionalism, selflessness and dedication over the course of many decades.”
The first award recipient was The Edge publisher and chief executive officer Datuk Ho Kay Tat.
Ho, a past IAA Malaysia president, was awarded for his leadership and fortitude in exposing the 1MDB financial scandal in a series of articles, said Chacko.
The other two honourees were another past IAA president Professor Harmandar Singh and Tony Savarimuthu. They were distinguished for their respective contributions in the sphere of advertising, creative drive and talent development.
Singh’s accomplishments include operating an advertising school, writing a weekly column for New Straits Times and The Star, founding and organising industry events including APPIES Malaysia, Malaysian CMO Conference, and Product of the Year awards, as well as leading media missions for Mercy Malaysia to Nepal and Syria.
Meanwhile, Savarimuthu was awarded the IAA Inspire Global Champion Award for his numerous contributions in advancing IAA and the marketing communications industry.
He is the current chief executive officer of Merdeka and Dentsu LHS, having served the industry as a two-term 4As president, chaired the first Malaysia’s Most Valuable Brands project, and introduced a multitude of initiatives to maintain high standards within the industry.
The two UiTM faculties – Communications and Media Studies and Faculty of Art and Design – were inducted in the IAA Hall of Fame.
Other highlights of the event was a presentation on “Democratising Artificial Intelligence” by AGORI, the primary sponsor of the event, and a presentation by IAA India on the February 2019 IAA World Congress in Cochin, India.
By: Sheila Sri Priya